• products-melons
  • products-kiwi
  • products-bananas
  • products-pineapples
  • products-citrus
  • products-stonefruit
  • products-grapes

Delivering quality, fresh fruit

Primafruit is a leading name in the fresh produce industry, specialising in the sourcing and supply of fresh fruit to the UK market. Our team is proud to work with some of Britain’s best-known retailers and foodservice customers, delivering consistently great quality, fresh fruit, whatever the time of year. It is a complex business, and it’s the core of what we do.

Working from our Evesham headquarters, we source the best available fruit, seeking out suppliers from around the world who can grow and harvest just what we’re looking for. Relationships often stretch across a great many years, during which we work closely with growers to fulfil our customer orders and provide shoppers in the UK with fruit they’ll love. Our aim is to develop mutually beneficial relationships, focused on business growth and success for all parties; our customers, our growers, our packing partners, and for Primafruit.