The Primafruit product range is broad and flexible. We take great pride in our core specialisms which include some of the most challenging and complex fresh fruit products. To supply a consistent quality of stone fruit, citrus, grapes, kiwi and pineapples all year round involves a committed team of product experts and strong partnerships with growers all around the world.
Our approach is to listen to retailer demand, identify market opportunities, then look at sourcing specifically to suit. We will only commit to supply a product where we’re 100% happy that we’re working in harmony with the grower, and that we have the expertise and the ripening and packing facilities needed to deliver on our promises to the retailer. Recent years have seen us add bananas and melons to our product offer, bringing our business many exciting new opportunities.