It’s easy to underestimate the importance of the kiwi fruit, but it’s a product that Primafruit has been sourcing successfully since our earliest days. Aside from being particularly beautiful, nutritionally, the kiwi fruit is a little star.
It’s a low sodium source of potassium, and just one kiwi fruit provides your day’s entire requirement of vitamin C. The kiwi fruit is also a star when it comes to transportation and storage. As long as we get its care and logistics right, it’s a product that provides a good consistency of quality and flavour through the year. From October through to April we’ll usually be importing European-grown product, typically from Italy and Greece. From May to October it’s the southern hemisphere fruit we look for, taking volumes from our grower partners in Chile and New Zealand.