There is no more complex product area in fresh produce than stonefruit. The delicate nature of peaches, nectarines, apricots and plums means that they are very easily damaged by weather conditions as they mature in the orchards. There’s a short harvest window for each variety, and for a year-round supply, we need to source from far and wide to maintain availability in the UK.
This is why we make sure that everyone through from grower to buyer, technologist and supply chain coordinator is working together to ensure that the fruit reaches us in the best condition possible, and why we have an experienced ripening and packing team at our Evesham centre. Some 266 varieties of stonefruit are procured and imported through Primafruit, and we’re always looking for more! We are investors and participants in NPD programmes around the world, working on new cross-bred varieties and on improvements to existing commercial varieties.