Privacy Policy

  • 1. Statement of intent
  • 2. Use and storage of your personal information
  • 3. Access to your personal information
  • 4. Users 16 and under

1. Statement of intent
From time to time, you may be asked to submit personal information about yourself (eg name and e-mail address etc) in order to receive or use services on our website. Such services may include newsletters and downloadable print-quality images. By entering your details in the fields requested, you enable Primafruit Limited and ValeFresh Limited, their parent company and service providers to provide you with the services you select. Whenever you provide such personal information, we will treat that information in accordance with this policy. Our services are designed to give you the information that you want to receive. Primafruit Limited and ValeFresh Limited will act in accordance with current legislation and aim to meet current internet best practice.

2. Use and storage of your personal information
When you supply any personal information to www.valefresh.co.uk or www.primafruit.co.uk (eg for job applications or information download) we have legal obligations towards you in the way we deal with that data. We must collect the information fairly, that is, we must explain how we will use it (see the notices on particular web pages that let you know why we are requesting the information) and tell you if we want to pass the information on to anyone else. In general, any information you provide to Primafruit Limited and ValeFresh Limited will only be used within Primafruit Limited and ValeFresh Limited, by their parent company (Fresca Group Limited) and by their service providers. It will never be supplied to anyone outside these companies without first obtaining your consent, unless we are obliged or permitted by law to disclose it. We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act 1998. We will not contact you for promotional purposes, such as notifying you of improvements to the service or new services unless you specifically agree to be contacted for such purposes at the time you submit your information on the site, or at a later time if you sign up specifically to receive such promotional information.

3. Access to your personal information
You have the right to request a copy of the personal information Primafruit Limited and ValeFresh Limited holds about you and to have any inaccuracies corrected. (We charge £10 for information requests.) Please address requests to: The Company Secretary, The Fresh Produce Centre, Transfesa Road, Paddock Wood, Kent TN12 6UT

4. Users 16 and under
We are unable to hold personal details for users under the age of 16 without their parent or guardian’s consent. Therefore if you are aged 16 or under, please get your parent/guardian’s permission beforehand whenever you provide personal information to Primafruit Limited or ValeFresh Limited’s website.