Latest news

John O'Groats to Lands' End Challenge

In May 2023, Martin McHollan of Primafruit joined the Sport Parkinson team to cycle from John O’Groats to Lands’ End.

Primafruit Partnership with GroceryAid

In April 2022, Primafruit, as part of the Fresca Group, announced its partnership with GroceryAid.

Primafruit Mental Health First Aider Team

From October 2022, Primafruit are proud to be able to boast a four strong Mental Health First Aider team!

Primafruit Supporting World Mental Health Day

On Monday 10th October 2022, Primafruit was awash with green!  Not with envy or leprechauns but as a symbol of their support for World Mental Health Day.

Primafruit takes on the Wolf Run

On Sunday 2nd June 2019 our crew of canines took on the mighty (and incredibly muddy!) Wolf Run. Their aim was to raise £2000 in aid of Parkinson’s UK.

And we're in! Primafruit has begun operations in a brand new extension

Hearty congratulations to all contractors and staff at Primafruit on a milestone day. We've completed phase 2 of the extension work to increase the Evesham site operational space to 16,000m2. The keys were officially handed over this morning and the first bananas rolled into the facility.

Sustainable packaging concepts for Prince Charles

In celebration of his 70th birthday, Waitrose & Partners are presenting His Royal Highness The Prince of Wales with a hamper containing seven environmental pledges, one for each decade of his life.

The orchard revolution that’s astounding growers the world over

Sometimes it’s the simplest of solutions that bring the biggest surprises. That’s certainly true for the performance of a new irrigation invention for fruit growers, Treehog. It’s the brainchild of South African farmer Louis Loubser who came up with the concept to help reduce water need during times of drought. His Treehog devices have now been tested in robust field trials, with astonishing results.