Sustainable packaging concepts for Prince Charles

Posted on Monday, 03 December 2018

In celebration of his 70th birthday, Waitrose & Partners are presenting His Royal Highness The Prince of Wales with a hamper containing seven environmental pledges, one for each decade of his life.

Primafruit is proud to have made four of the seven sustainable commitments to help Waitrose & Partners mark their intent for change on the fresh produce aisle. 

Duchy Organic bananas will soon be packed in home compostable material, saving 13 tons of plastic per annum. Duchy Organic and WR1 grapes will move to card punnets wrapped in home compostable film - this has potential to reduce plastic by a further 21 tons. We’re looking at a concept for blueberries which allows the pack to be recycled or composted. Finally, we’ll be tackling the problematic sticky label with a home compostable solution.

Through innovation and collaboration between Primafruit and Waitrose & Partners we hope to drive real change in fresh produce – we look forward to sharing future updates!