We source, supply, ripen and pack the very best fruit for

Waitrose Partners

Primafruit is a leading name in the fresh produce industry, specialising in the sourcing and supply of fresh fruit to the UK market.

Our team is proud to work with one of Britain’s best-known retailers and other foodservice customers, delivering consistently great quality fresh fruit, whatever the time of year.

About us

Since our earliest days back in 1981, our business has adapted to thrive in a dynamic, fast-moving market. We’re dedicated to supplying one retailer, Waitrose & Partners.

Our products

The Primafruit product range is broad and flexible. We work closely with our global network of growers to ensure high quality standards are met all year round.

Grape Packing Line
Waitrose | Foundation

Our ethics

Whether it’s giving back to farming communities at source or pursuing sustainable packaging innovations, we keep corporate social responsibility front of mind throughout the supply chain.

Careers

The ever-changing nature of the fresh produce industry creates an exciting, fast-paced work environment. If you are looking for a new challenge and share our passion for produce, we would love to hear from you.

Peach Testing