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Primafruit donate over 2 million meals with FareShare

In the first 6 months of 2024, Primafruit donated 20 tonnes of fruit to help charities across the UK.

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John O’Groats to Lands’ End Challenge

In May 2023, Martin McHollan of Primafruit joined the Sport Parkinson team to cycle from John O’Groats to Lands’ End.

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Primafruit Partnership with GroceryAid

In April 2022, Primafruit, as part of the Fresca Group, announced its partnership with GroceryAid.

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Primafruit Mental Health First Aider Team

From October 2022, Primafruit are proud to be able to boast a four strong Mental Health First Aider team!

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Primafruit Supporting World Mental Health Day

On Monday 10th October 2022, Primafruit was awash with green!  Not with envy or leprechauns but as a symbol of their […]

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Primafruit takes on the Wolf Run

On Sunday 2nd June 2019 our crew of canines took on the mighty (and incredibly muddy!) Wolf Run. Their aim […]

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And we’re in! Primafruit has begun operations in a brand new extension

Hearty congratulations to all contractors and staff at Primafruit on a milestone day. We've completed phase 2 of the extension […]

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Sustainable packaging concepts for Prince Charles

In celebration of his 70th birthday, Waitrose & Partners are presenting His Royal Highness The Prince of Wales with a […]

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The orchard revolution that’s astounding growers the world over

Sometimes it’s the simplest of solutions that bring the biggest surprises. That’s certainly true for the performance of a new […]